michelin man and michelin logo
A better way forward.

Michelin: The Original Radial Tire Manufacturer

While running a rubber factory in 1889, two brothers, Édouard and André Michelin had a cyclist show up at their door with a damaged pneumatic tire. After spending hours working to repair the tire, which was glued to the wheel of the bicycle, an idea sparked.

What if the brothers could make a removable tire? Well, in 1891, Michelin put forward its first patent for a removable pneumatic tire. Charles Terront used these tires to win the first long-distance cycle race, Paris-Brest-Paris.

After this, the company continued to grow, and innovate the space. And in 1898 they introduced the world to Bibendum, known widely as The Michelin Man. And over the years, as a centerpiece to their marketing, Bibendum, The Michelin Man, has gone through many transformations.

Aside from having one of the most recognizable mascots in the world, in 1946, they developed the radial tire, which revolutionized the tire industry and climbed to 100% market share by 1968.

They first manufactured in the Greenville, SC in 1975 before opening up their headquarters a decade later.

After numerous acquisitions, Michelin grew to become one of the biggest tire companies in the world–often competing with Bridgestone for the number one spot.

Types of Michelin Tires:

Commercial National Account

Keating & Son’s Tire & Commerical Services provides national account billing for Michelin commercial truck tires.

Call us today at 254-228-9116.